How it works.
There's no magic here, and that's a compliment to the idea: your link is a tiny signpost we keep turned toward whatever you point it at.
What your link actually is
When you claim goto-site.link/yourname, you get a stable address on our domain. When a fan clicks it, our server checks one tiny record — "where is this aimed right now?" — and passes them along with a standard, instant web redirect. They land on your destination with your address in their bar, usually before they've noticed anything happened.
That in-between hop is the entire product. Because the click passes through us, the destination can change without the link ever changing — which is what makes a link printed in a three-year-old video description as useful as one you posted this morning.
Re-aiming
Change the destination and it's live for the very next click, everywhere at once. There's no cache to wait out and no "propagation" — we deliberately answer clicks with a temporary-type redirect, which tells browsers "check back every time" instead of "memorize this." The nerd version: a permanent-style redirect would get cached by browsers and make your link impossible to re-aim, so we don't use one. You don't have to care about any of that; you just have to know the switch is instant.
The habit that makes it click: treat your link like your stage, not your archive. One thing is on it at a time — the thing you'd mention first if a fan asked "what's new?"
Scheduled switches
Going live at 7? Set the switch in advance: the link aims at your waiting-room page until 7:00, then flips to the stream on its own. Same for drops, premieres, and launches — the moment something starts, your link is already pointing at it, while you're busy doing the actual thing.
Between promotions
Every link has a home base — a fallback destination you set once (your channel, your shop, your site). Not pushing anything this week? Aim the link at home base, or let a scheduled switch return it there automatically when a promo window ends. Clicks never land anywhere weird, because there's nowhere weird for them to land: your link only ever goes where you've told it to.
The click tally
Every click bumps a counter: which link, what day, roughly which country, phone or computer. That's the whole list. It's enough to tell you the Tuesday post out-pulled the Friday one — and it's little enough that your fans aren't being followed around the internet for clicking your link. The privacy page is short and complete.
What we deliberately left out
- No menu page. Obviously. If you want a buffet page, there are twenty companies happy to sell you one.
- No preview interstitials. Clicks go through, full speed. A page that says "you are now leaving…" is a page that loses fans.
- No pixel zoo. We don't inject retargeting pixels into your traffic, yours or anyone else's.