Anyone promoting one thing at a time.
Which, if you're honest about any given week, is you. The test: when a fan asks "what's new?", you answer with one thing — so your link should too.
Video creators
The pinned comment, every old description, and the bio all carry one link — and it always means "the newest upload." Post, re-aim, done. Your six-month-old banger now funnels viewers to this week's video instead of a dusty menu.
Musicians
Pre-save today, the single on release day, the vinyl when it ships, tickets when the tour opens. Four campaigns, one link, zero "updating my links" posts. Say it on stage: "goto-site-dot-link slash your band." People can actually type that.
Streamers
Offline, your link holds at home base — your channel. Sixty seconds before you go live, a scheduled switch aims it at the stream. Every "link in bio" from every clip now walks people straight into the room while the show's on.
Podcasters
"Link in the show notes" becomes one spoken sentence that works forever: the link always goes to the latest episode — or the survey, or the live-show tickets, whichever matters this month. Old episodes keep recruiting for the new ones.
Writers & newsletters
This week it's the new essay; launch month it's the book preorder; the rest of the time it's the subscribe page. Your byline link, your social bios, your email signature — one address, always aimed at the current priority.
Small shops & makers
The drop, then the restock, then the holiday bundle. Flyers at the market stall, the sticker on the packaging, the bio — all carry one link you re-aim per season instead of reprinting or re-editing anything.
Not for you if: you genuinely need fans to choose between nine destinations every time. That's real for some folks — agencies, multi-brand operators — and a menu page serves them fine. We're for the other 95%, whose nine buttons were really one priority and eight guilt trips.