The blog
Megaphone.
Short, opinionated notes on promoting your work: attention, links, and the underrated power of saying one thing at a time.
22 Sep 2026 ● 5 min ● Promotion
Promote one thing at a time. Yes, even you.
Every extra option you show a fan taxes the thing you actually care about this week. The case for a single spotlight — with the back-of-napkin math on why menus leak.
Read it →03 Jul 2026 ● 4 min ● Back catalog
Your old posts are a goldmine with broken signage
Most of your lifetime clicks come from stuff you posted months ago — and most of those clicks land on whatever you were promoting back then. How a stable, re-aimable link turns the archive into a funnel.
Read it →More when we have something worth your scroll. We practice what we preach: one thing at a time.